Why Virat Kohli, Anushka Sharma, Genelia D’Souza and other Indian A-listers are endorsing …

  • Celebrity endorsements are helping to boost the popularity of India’s plant-based protein industry
  • Faux meats are especially popular with the country’s swathe of younger consumers with higher disposable incomes

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Kalpana Sunder

Updated: 2:00pm, 12 Jun, 2022

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