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Known for dressing an impressive roster of celebrities, from Lindsay Lohan and Minka Kelly to model Karolina Kurkova, Palm Beach, Florida–based stylist J. Logan Horne is retailoring his sights on the home with a new line of fashionable furnishings and decor.
Launching today, J. Logan Home is debuting with one inaugural product: the Block. Made from repurposed men’s Gucci pocket squares, the slipcovered home accessory can be used as a side table, ottoman, or extra seating. “I’m trying to reimagine how preexisting designer garments and items—that might otherwise sit on the shelf—can be used,” Horne tells AD PRO. “Think of it as sustainable home couture.”
The idea of creating fashion-forward interior objects came to Horne during the pandemic, when styling red-carpet looks for his celebrity clientele was replaced with career uncertainty and plenty of spare time. While temporarily living in Jacksonville, Florida—where he grew up—the style enthusiast found inspiration doing what he loves most.
“The truth is that I’m a shopping addict,” Horne says with a laugh. “There wasn’t a lot of opportunity to shop in Jacksonville, but The Real Real has always been a great resource for me.” The inordinate amount of time spent scrolling the site proved fruitful: “I began noticing an influx of men’s Gucci pocket squares and started thinking about their size and shape—and wondered who was even using them at that point.”
Horne quickly snapped up the designer treasure trove and began contemplating the changing landscape of menswear accessories, questioning what would become of other unworn items such as designer ties, scarves, and oversized handkerchiefs. “Houses like Gucci and Hermès pride themselves on designing accessories with rich, vibrant, and fun patterns—they’re absolute conversation starters,” he says. “All that beauty doesn’t have to go to waste, and this is a way to incorporate those pieces back into your life.”
Although the first collection of one-of-a-kind Blocks—priced around $2,975 each—is made entirely of silk and cotton Gucci pocket squares, Horne’s forthcoming line of home decor will incorporate pieces from other European fashion houses. Subsequent limited-quantity products—like a series of throw pillows made from vintage Hermès placemats—are planned to debut as monthly drops and will vary in price.
“People are repurposing things [in fashion] all the time, but not often in ways that pay tribute to the original design in an unaffected way,” says Horne, who has all his products constructed in and around Palm Beach. “I want to showcase these iconic prints and the artistry behind them through what I hope, over time, will become an entirely sustainable collection.”
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