DJ Khaled, Pharrell and other male celebrities who have launched skincare, fragrance and …

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Pharrell Williams attends Rihannas 5th Annual Diamond Ball on 12 September 2019 in New York City. (Photo by Steven Ferdman/Getty Images)

Pharrell Williams attends Rihannas 5th Annual Diamond Ball on 12 September 2019 in New York City. (Photo by Steven Ferdman/Getty Images)

Another celebrity beauty brand? 

This is what many of us are moaning about these days. Honestly, it’s not that celebrity fronted products are inherently bad, but history tells us our initial scepticism is valid. 

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