Celebs Who Started Thriving Cosmetic Lines (Other Than Kylie Jenner)


Some of the other celebrity cosmetic lines out there are extremely competitive in comparison to Kylie Cosmetics

Kylie Jenner’s makeup line, Kylie Cosmetics, has been extremely popular. She founded the company in 2014 and released her first lip kits are in 2015. She has been extremely successful in her business endeavors. A lot of other celebrities have launched cosmetic lines before Kylie Jenner and after Kylie Jenner!

Some of the other celebrity cosmetic lines out there are extremely competitive in comparison to Kylie Cosmetics when it comes to the products that they offer and the price points that they choose to set. The cosmetic industry is always going to be a booming business because people in the world know how profitable makeup can really be. It makes such a difference and that is why so many celebrities have decided to start their own cosmetic lines.

10 Millie Bobby Brown – Florence By Mills

Millie Bobby Brown

Millie Bobby Brown is most widely recognized for her part in Stranger Things as Eleven. In the show, she has extraordinary powers that she is able to use and she bonds with a group of kids who like to ride bikes at night to places that they’re not necessarily supposed to be. The mystery of the show adds to a lot of the intrigue revolving around Millie Bobby Brown and that is most likely why she decided to launch her own makeup line called Florence by Mills.

9 Miranda Kerr – Kora Cosmetics

Miranda Kerr - Kora Cosmetics

Miranda Kerr was once a model for Victoria’s Secret but she has since parted ways with the company. Victoria’s Secret is such an amazing company because they sell products from lingerie to perfume and up until 2018, they hosted an annual fashion show that received a lot of attention and clout with performers like Taylor Swift and The Weeknd. These days, Miranda Kerr has started her own makeup line called Lora cosmetics. It is filled with organic skincare products.

8 Lady Gaga – Haus Laboratories

Lady Gaga - Haus Laboratories

Lady Gaga is easily one of the celebrities who should definitely have her own cosmetic line. It makes a lot of sense that she does because she always wears some very interesting and crazy looking makeup… Especially when she is doing red carpet events or music videos. Her cosmetic looks are always so different and intriguing, based on whatever vibe she is trying to put out. It is most likely why she decided to start her own cosmetic line and why it is so successful.

7 Drew Barrymore – Flower Beauty

Drew Barrymore - Flower Beauty

Drew Barrymore is so much more than an actress! She has starred in movies that are action-packed as well as movies that are classified as romantic comedies. Regardless of the genre that she appears in, she always kills the game in whatever role she lands. But like we just said, there is so much more to her than just acting! She also launched her own cosmetic line called Flower Beauty.

6 Rihanna – Fenty Beauty

Rihanna - Fenty Beauty

Fenty Beauty is a big deal! The reason why is that Rihanna is the individual who started it. Aunty is Rihanna’s last name and although she doesn’t use her last name as a celebrity, true fans of the singer know what Fenty really means.

Her cosmetic line is often being compared to Kylie cosmetics since Rihanna and Kylie Jenner or two of the biggest celebrities of all time to launch their own makeup line but the lines are very different.

5 Kim Kardashian – KKW Beauty

Kim Kardashian - KKW Beauty

Kim Kardashian might be Kylie Jenner’s older sister but that doesn’t mean that it wasn’t in her best interest to launch her own cosmetic line. The main difference between Kylie and Kim’s lines is the fact that Kim’s line is geared towards an older market while Kylie’s line is geared towards the younger market. There isn’t really much competition to be had between the sisters because they support each other and everything that they do.

4 Jessica Alba – The Honest Company

Jessica Alba - The Honest Company

Jessica Alba decided to launch a beauty line under her Honest Company and it was one of the smartest things that she could have done! The motto for her line is “clean beauty that works.”

Those are the first words that you will read once you click on her official website. Just alba has been able to move on from being an actress and dancer to being a successful business owner.

3 Gwyneth Paltrow – Goop Beauty

Gwyneth Paltrow - Goop

When Gwyneth Paltrow launched Goop it made headlines and although her company got a lot of backlash, it’s still something that she created due to her own personal interests and passions. The beauty line is only one aspect of what Gwyneth Paltrow is all about because her website also offers a lot of different things that are unrelated to beauty!

2 Victoria Beckham – Victoria Beckham Beauty

Victoria Beckham - Victoria Beckham Beauty

Victoria Beckham was a Spice Girl once upon a time but these days she is the wife of David Beckham, the professional soccer player. While she was in the girl group, she was Posh Spice, the one who every girl wanted to be! These days, she is busy handling her cosmetic line Victoria Beckham beauty.

1 Selena Gomez – Rare Beauty

Selena Gomez - Rare Beauty

Selena Gomez and Kylie Jenner get compared often due to the fact that they are both beautiful, they are both extremely influential, and they both launched cosmetic lines. Selena Gomez’s cosmetic line Rare Beauty has been praised for its message. Selena Gomez often speaks out about mental health and self-care. Her cosmetic line represents that in a major way which is why so many people have bought into it so far.

NEXT: Everything Celebs Have Said About Kylie Cosmetics (Good And Bad)


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Stephanie Harper
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Stephanie Harper is a writer and aspiring Young Adult fiction novelist. She earned her English Bachelor’s degree from Cal State Northridge and writes articles about pop culture, dating, and more.

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