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Tons of celebrities have become filthy rich, not only from excelling at their respective crafts in showbiz — be it appearing on television, acting on the big screen, or releasing the latest Top 40 hit — but also from scoring lucrative endorsements deals in areas outside of their expertise. “Friends” alum Jennifer Aniston, for example, boasts a $300 million net worth, but with high-profile deals with the likes of Aveeno, Emirates Airlines, and Smartwater, Forbes editor Natalie Robehmed said in 2017, “I would estimate she makes over $10 million a year through her endorsements, easily.”
While celeb endorsements are undoubtedly bankable, other stars branch out even further with their own lines and companies — think Kylie Jenner’s Kylie Cosmetics or big sister Kim Kardashian’s KKW Beauty and SKIMS shapewear. When a celebrity is big enough, their devoted fans will eagerly wait in lines or shop online to try and get their hands on an A-lister’s latest fashion, makeup, or fragrance items — perhaps believing that buying these products will make them feel a little more connected to their favorite stars. But not all fans manage to successfully make it to checkout, as these coveted, exclusive, hard-to-find products tend to sell out soon after they’re launched.
These are the celebrity products that sold out immediately.
Kanye West’s Yeezy sneakers are always hard to come by
Rapper Kanye West showed everyone his fashion-savvy side when he collaborated with Adidas to bring fans the iconic Yeezy sneaker — which has easily become one of the most sought after shoes after he officially teamed up with the German corporation through a $10 million deal in 2013. Ever since his first Yeezy Boost 750 dropped two years later, West’s sneaker creations have only gotten more experimental.
“I want to f**king draw shoes, and it doesn’t matter if someone thinks that I’m supposed to be doing something that’s more important,” West said while accepting the shoe of the year award at 29th FN Achievement Awards (via FN). “[Adidas] gave me the opportunity.” Indeed, and no matter how anyone feels about the sneakers’ designs or concepts, Yeezys are known to sell out immediately.
In March 2021, for example, West released the Yeezy 450 in Cloud White promptly at 7 a.m., but according to TMZ, the sneaker was sold out by 7:01 a.m. Yup, in just a minute, the shoes were gone from shelves and unavailable online … even though West had previously faced harsh criticism for their unique design. According to FarFetch, it was considered West’s “wildest” Yeezy shoe, as it featured “a sock-style silhouette with mesh uppers, a lace-up vamp, and a statement EVA midsole and outer sole hybrid.” These Yeezys sold for $200, but TMZ reported that some fans even dished out as much as $500 just to have a pair of their own.
Justin Bieber’s collaboration with Crocs sold out in 90 minutes
Justin Bieber teamed up with Crocs to release his very own version of the clog shoe that sold out in just 90 minutes in October 2020, according to Yahoo! Lifestyle. The release for the limited edition shoe read (via LAD Bible), “The Crocs X Justin Bieber with Drew Classic Clog pulls inspiration from the signature yellow of Bieber’s personal clothing brand, Drew House, and includes eight custom Jibbitz charms designed to match his good vibes and laid-back style.”
The clog featured a variety of Jibbitz adornments, including a sunflower, bear, pizza, donut, and Bieber’s “Drew” fashion line name. Retailed for $60, the shoe was a big hit for both the singer and the Crocs company, which saw shares jump 11 percent after the Biebs hinted at the fashion collaboration on Instagram.
Speaking about the collaboration with Crocs, Bieber shared in a statement (via LAD Bible), “As an artist, it’s important that my creations stay true to myself and my style. I wear Crocs all the time, so designing my own pair came naturally. With these Crocs, I just focused on making something cool that I want to wear.”
Victoria Beckham’s collection at Target led to long lines outside the store
Target has worked with several fashion houses and celebrities to launch affordable, must-have items for a fraction of the cost were it was sold straight from the designer. Some of the best collabs with the department store have included Isaac Mizrahi, Jason Wu, and Lilly Pulitzer — all of which have been huge successes for the retailer. Victoria Beckham, known for her coveted wardrobe line that features clothing items starting at $1,000, got the chance to work with Target for a special limited edition collaboration — and within hours, almost all of her items were sold out online, according to The Telegraph.
Beckham’s Target collection, which was inspired by her relationship with her daughter, Harper, was launched in 2017 and featured 200-plus pieces for women and children, with most items under £35, per Grazia. However, when it became available on Target’s website and in stores that April, items were gone in seconds and had already been relisted on eBay for an outrageous price, as Good Housekeeping shared.
The former Spice Girl even tweeted out an apology to those customers who couldn’t get their hands on a piece from her collaboration, stating, “I am overwhelmed by your response to my VBxTarget collaboration launch! Thank you for your patience and sorry for any frustration! xVB.”
Alexa Chung’s collaboration with Madewell was gone immediately
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Alexa Chung is a fashion influencer who has been a muse to many people, including fashion designers who adore her effortlessly chic styles that have constantly put her on numerous best dressed lists. The Brit has been a fashion inspiration for many women, so it was only a matter of time that she would collaborate with a top retailer so that her fans could dress just like her.
In 2011, Chung teamed up with J.Crew’s Madewell to create her very own items based on her personal style, which included flared jeans and leopard-print booties. According to Racked New York, most of her collection sold out early in the morning of September 22. The site ended up crashing due to the amount of people trying to buy an item or two from her collaboration, with Chung even tweeting out, “Congrats! You crashed the @madewell1937 website with the purchase onslaught. Glad you like it! Xxxx.”
The items were also sold at the Madewell store on Fifth Avenue in New York City, which saw long lines (via HuffPost). As Racked New York shared, just an hour after the launch, almost everything was gone.
Kylie Jenner’s lip kits sold out within seconds
Before Kylie Jenner launched her massively successful Kylie Cosmetics company, she introduced her fans to Kylie Lip Kits — a liquid lipstick and lip liner duo that came in the following shades: Dolce K (taupe nude), Candy K (nude pink), and True Brown K (brown). Per ET, the lip kits launched in November 2015, and were introduced just after the reality TV star admitted to using lip fillers on “Keeping Up With the Kardashians.” The lip kits, which were selling for $29 each, were sold online.
According to Elle, all three colors sold out in less than a minute, with the website also crashing due to the high volume of people trying to get at least one of the highly coveted lip kits, even if it wasn’t their color. Several people took advantage of their purchases by reselling them on eBay for as much as $1,000 for one lip kit! In February 2016, Jenner released her lip kits again, along with three new colors in time for Valentine’s Day — and within 10 minutes, all of the kits were sold out once again. According to Insider, Jenner also launched her Kylie Cosmetics company at the same time, which meant that fans had a lot more makeup items to look forward to.
“I took my insecurity with my lips and turned it into my business model,” Kylie told Vogue Australia, adding, “I just loved bigger lips, and I just got obsessed. To this day, I can’t leave the house without lipstick.”
Kylie Jenner’s Birthday Collection sold out in less than 30 minutes
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Kylie Jenner has clearly reigned supreme in the world of cosmetics, so it wasn’t surprising when her Kylie Cosmetics Birthday Collection, which was then one of her biggest launches, sold out in under 30 minutes in August 2016, according to Bustle. The collection, which in its entirety sold for $195 and celebrated the reality TV star’s 19th birthday, included Jenner’s KyLiner and creme eyeshadows, which were new additions to her Kylie Cosmetics line and highly sought after. Per Glamour, the collection was gold-themed, with “every product … infused with real gold.” However, the limited edition collection was only available until Jenner’s real birthday on August 10.
Bustle reports that Jenner was Snapchatting when her Birthday Collection went live on KylieCosmetics.com, and shared that 300,000 people had visited her site, which was a record high for her cosmetics company at the time. “Wow wow wow guys!!!! CRAZY amount of people on my site today,” Jenner tweeted. “Thank u so much for the love.”
The first thing to sell out was the complete bundle of items, followed by Jenner’s creme shadows, and finally her KyLiner, per Bustle. In fact, within five minutes of the makeup launch, every item was sold out, except for her Birthday Edition Poppin gloss.
Cardi B makes Fashion Nova $1 million in one day after their second collab
Cardi B loves the affordable fashion brand, Fashion Nova, so much that she launched two collections with the e-tailor — with both selling out in record time. The rapper announced her first collaboration in 2018, which was inspired by clothing she saw while attending fashion shows, even name-calling high-end brands like Chanel and Gucci as inspirations, according to Refinery 29. The collection sold out within just hours of its launch, leading Cardi to take to Instagram to share in a video, “It’s crazy, all my dreams are really coming true.”
According to TMZ, teaming up with Fashion Nova proved so successful the first time around that the multimillionaire rapper collaborated with the company once again in 2019. Due to their previous success, the online clothing store stocked “nearly [five] times the amount of inventory” than the first collection. While talking to Elle about her second collection, Cardi shared, “This time around, the clothes are going to be a little more sexy. You’re going to see a lot of skin. A lot of cleavage.”
On its launch day, this second Fashion Nova collaboration sold out within 24 hours, and TMZ reported that the “WAP” rapper made the company a whopping $1 million on the first day alone.
Rihanna’s ‘The Creeper’ sneaker with Puma sold out in 35 minutes
Basically anything with Rihanna’s name on it will sell out, and that’s exactly what happened when she collaborated on a sneaker line with Puma called “The Creeper” in September 2015. The Fenty x Puma line featured a $120 sneaker with a stacked platform sole that kept the Puma Basket silhouette. The first launch of the sneaker sold out in three hours, according to RiRi herself on Twitter, but thankfully, fans could get their hands on the shoes again when the singer released more versions in a variety of colors through two separate launches.
According to Time, it was Rihanna’s third sneaker launch in 2016 that sold the fastest. The R&B hitmaker-turned-fashion designer released three new colors of “The Creeper,” but at a slightly more expensive $140, with Rihanna sharing on Instagram that they had all “sold out in 35 minutes.” The success of the sneaker even drove up sales for Puma. FN even credited Rihanna’s Fenty brand for increasing Puma’s sales by 16.4 percent in that year’s third quarter.
As Forbes reported, Rihanna later became the first woman to win the shoe of the year award at the FN Achievement Awards for her collaboration with Puma. During her acceptance speech, she shared, “I didn’t expect people to love it the way I do, and the way they’ve supported it means so much to me.”
Travis Scott’s space fragrance with Byredo got the attention of many fans
In 2020, rapper Travis Scott unexpectedly collaborated with luxury fragrance company Byredo to come up with his very own candle and fragrance called Space Rage that promised to smell just like space. So, what exactly does space smell like? According to Byredo, the top notes were cosmic dust and antimatter particles, followed by notes of starlight, and base notes of atmospheric vapor and dark nebulae. Both the candle and the perfume were “encased” in a beautiful “royal blue glass that fade[d] to an orchid purple” and featured the rapper’s handwriting, according to Allure.
Scott made little to no mention of the collaboration on social media, but within just three hours of the launch, the items were all gone. It was Scott’s first collection with a beauty company, and Byredo founder Ben Gorham shared with WWD, “We met a couple of years ago, and from a friendship came the idea of a project. A collaboration in the truest sense.” And, speaking about the idea of a space scent, Gorham clarified that it was a “play on words — our own space program. We just wanted to create something tangible and accessible for the idea of travel and space.”
Kim Kardashian’s first product for KKW Beauty was gone within minutes
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When Kim Kardashian launched her very own beauty company called KKW Beauty in 2017, her first products were her iconic contour/highlighter kits, so that her fans could emulate her defined features. The contour sticks sold for $48 and came in light, medium, dark, and deep dark, and went on sale that June — but soon after the site went live, they were sold out. Kardashian even tweeted that less than three hours since its launch, every kit was sold, sharing that the medium and light kits sold out in less than 30 minutes.
While there was no knowing exactly how many kits were sold that day, WWD confirmed that KKW Beauty would have at least 300,000 products ready for buyers, meaning if all the kits indeed sold out, Kardashian would have sold $14.4 million in kits way before lunch time.
Speaking with Forbes a week before her huge launch, Kardashian shared, “After 10 years of getting my makeup done every single day, I’ve really put that knowledge into action and production.” Since her first beauty launch, Kardashian has expanded KKW Beauty to sell just about every beauty product, including eyeshadows, lipsticks, lip liners, and even body foundation.
Goop’s controversial candle sold out fast
Gwyneth Paltrow first started Goop as a wellness and lifestyle weekly newsletter in 2008, but since then, it has grown exponentially to sell everything from high-end beauty products to skincare and clothing. Here and there, fans will see a few strange products being sold on Goop, but one candle took the cake in 2020, when it read: “This Smells Like My Vagina.” According to Goop, the candle, which was being sold for $75, had scents that included a mixture of cedar, geranium, citrusy bergamot, Damask rose, and ambrette seed that should “put us in [the] mind of fantasy, seduction, and a sophisticated warmth.”
According to People, the name of the candle was initially a joke Paltrow made with perfumer Douglas Little while they were collaborating on a new perfume. While testing out different scents, the actor shamelessly said, “Uhhhh… this smells like vagina.” Okay. The concept for the candle stuck, and it ended up selling out “within hours” when it was launched on the Goop site. The candle also went viral the same week that Netflix announced it was working with Paltrow on a new documentary titled “The Goop Lab With Gwyneth Paltrow,” which was released in January 2020, per Yahoo! Entertainment.
Lady Gaga sold out her Fame perfume in record time
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Lady Gaga is known for her extravagant entrances, and it was no different for the release of her Fame fragrance on September 2012. According to USA Today, the Mother Monster put on a live show for the launch of her fragrance by arriving to New York City’s Guggenheim Museum in a convertible, and later “slept” in a giant perfume bottle, in which fans could touch the pop star by sticking their fingers through a hole in the bottle. During the bizarre show, she also began getting tattooed on the back of her head, while celebrity guests like Paris Hilton, Lindsay Lohan, and Yoko Ono looked on.
Glamour reported that the fragrance contained “notes of atropa belladonna, tiger orchid, incense, apricot, and saffron,” even though Lady Gaga admitted that the perfume was “inspired by the scent of ‘blood and semen.'” Naturally. Of course, the show was done in typical Gaga fashion, and her perfume launch was a major success, selling a whopping 6 million bottles in just one week, per Glamour.
The singer-songwriter excitingly revealed as much via Twitter, stating, “The reaction to FAME has been overwhelming. 6 million bottles in 1 week makes it the 2nd fastest selling fragrance after Coco Chanel.”
Beyonce’s Ivy Park teamed up with Adidas and sold out in seconds
Beyoncé’s athleisure line, Ivy Park, teamed up with Adidas to create a line of clothing for both men and women that sold out so fast, fans saw an error message while they were checking out online, according to Yahoo! Entertainment. The highly anticipated collection, which launched in January 2020, featured bodysuits, hoodies, and joggers, but mere minutes after the launch, several pieces where no longer available. Just a few hours later, Adidas stated on Twitter that everything was completely sold out.
“I want to say a huge thank you to all of the incredible human beings who stood in those long lines in the snow and rain,” Beyoncé shared on Instagram following the successful launch. “All the beautiful people who waited in the waiting room online … I am humbled, grateful and proud. Y’all look so good in your IVY PARK. I love you deep. B.”
However, Beyoncé released a second collection with Adidas, named “The Drip 2 Collection,” that October, which saw her pieces yet again sell out in a matter of minutes, according to Complex. It featured brightly colored leggings, blazers, and fanny packs, and sold so quickly, fans noticed their carts becoming empty before they could click the check out button. One fan couldn’t believe just how fast items were selling out, tweeting, “How does all of Ivy Park sell out in thirty d**n seconds?”
Lil Nas X’s ‘Satan Shoes’ sold out in less than a minute
Lil Nas X shot to fame in 2019 after releasing his song, “Old Town Road,” featuring Billy Ray Cyrus, and even wrote an adorable children’s book based on his hit song in January 2021, titled “C is for Country,” with which kids can read or sing through their ABC’s. However, the openly gay singer-rapper went in a totally different direction that March with his “Satan Shoes.” Per Entertainment Weekly, these sneakers were custom designed versions of Nike’s Air Max 97s in collaboration with MSCHF, an art collective based in Brooklyn.
With only 666 pairs made and each costing over $1,000, the outlet notes that the controversial “black shoes feature a bronze pentagram, have ‘Luke 10:18’ along the sides, and contain one drop of human blood per pair,” and coincided with the release of Lil Nas X’s song, “Montero (Call Me By Your Name).” Infamously, the song’s music video sees the musician “sliding down a stripper pole to hell to seduce and then kill the devil.” The shoes sold out in under a minute.
For its part, Nike stated to that it had “filed a trademark infringement … against MSCHF,” noting that it “[does] not a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike’s approval or authorization, and in no way is Nike connected to this project.” According to CNBC, Nike settled its lawsuit after MSCHF agreed to recall the shoes, much to Lil Nas X’s disappointment.
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