Celebrities with their own line of spirits: Nick Offerman, Sammy Hagar launch new products

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Sammy Hagar establishing their own brands. 

While the industry has proved lucrative for some, several celebrities have come under fire, including Michael B. Jordan, who said he would rename his J’Ouvert rum after criticism due to the name’s Caribbean roots, and Kendall Jenner, who faced backlash for her 818 tequila after claims of appropriating Mexican culture.

To help make their brands successful and get the most out of the experience, Hagar encouraged celebrities to really get involved in the process of making their product.” height=”6720″ id=”5346124001″ orientation=”vertical” original=”https://www.gannett-cdn.com/presto/2021/06/25/USAT/4d34cb07-239f-4711-b68f-3570c54ea767-Sammy_SBBCco_by_Zan_Passante1.jpg” width=”4480″>

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