Pardon the pun but Spring has certainly sprung abroad. As the winter chill migrates south, the IT-girls of Los Angeles and New York City have swapped their puffers for party wear in ab-baring glory. On the sartorial agenda this week: Aya Muse.
For the uninitiated of the Los Angeles-based resort wear label, the name Aya Muse was derived from from the Japanese word meaning ‘beautiful’ and the Greek word for ‘inspiration’. It quite literally translates to “beautiful inspiration” and who better to serve as your muse than the beautiful Emily Ratajkowski, Kendall Jenner, Elsa Hosk and Martha Hunt.
This week, Ratajkowski stepped out in Manhattan wearing a matching mid-rise skirt (a flattering compromise to the low-slung trend) and knitted top from the brand’s Resort ’22 collection. It was paired with a cropped denim jacket and sneakers. It is not the first time the model and author has worn the label, and opted for Aya Muse in 2020 for the announcement of her pregnancy.
Elsewhere, an auburn-haired Kendal Jenner (which we’re obsessed with by the way) was photographed in Los Angeles proving the power of a good knee-high boot – even in a balmy LA – paired with a vintage tank and an Aya Muse cream split midi skirt.
On Instagram former Victoria’s Secret model Martha Hunt was seen embracing her four-month-old daughter in a sheer knitted dress. Also note the knee-high boots in spring.
And our fourth and final celebrity to have donned the brand this week comes from fellow model, Elsa Hosk. She opted for a black Aya Muse skirt which was paired with a voluminous Jacquemus micro crop. In short: get us on vacation ASAP.
Aya Muse has also been worn of the likes of Gigi and Bella Hadid, Kaia Gerber, Rosie Huntington-Whiteley and Irina Shayk. With the sartorial power of trans-seasonality through wearable staples and coveted new-season silhouettes, now is not the time to be sleeping on this brand. Shop all the looks, here.
Tile credit: Instagram @kendalljenner
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