Mom watching baby sleep in SNOO bassinet

Mom watching baby sleep in SNOO bassinet

Happiest Baby


New technology is changing centuries-old methods getting babies to sleep longer.

Baby in SNOO bassinet

Baby in Snoo bassinet.

Happiest Baby


Parents are always looking for products that will make the early days with a newborn a bit easier. That’s the case with the Snoo, the $1,500 high-end bassinet created by Dr. Harvey Karp and beloved by sleep-deprived parents.

The Snoo Smart Sleeper uses a combination of motorized movement, swaddling, and sound to respond to a baby’s late-night fussing so that parents don’t have to. 

Some celebrity parents love the Snoo so much, they are investing in the company in the hopes of getting the high-tech sleeper into more nurseries.

Read on to learn more about celebrity parents who use the Snoo.

Jessica Biel and Justin Timberlake

jessica biel justin timberlake

Jessica Biel and Justin Timberlake.

Getty/Frazer Harrison


This power couple turned to Karp’s invention after their oldest son Silas was born in 2015. They loved the Snoo so much they became investors in the company. 

Mila Kunis and Ashton Kutcher

Ashton Kutcher with his arm around Mila Kunis on the red carpet

Ashton Kutcher and Mila Kunis.

Peter Barreras/Invision/AP


Like the Timberlakes, Kunis and Kutcher invested in the company after using the Snoo to secure a good night’s sleep when their second child was born — something Kutcher revealed on fellow celebrity father Dax Shepard’s podcast, “Armchair Expert“. 

“For kid no. 2 we got one of those Snoo’s,” Kutcher told Shepard. “Have you heard of this thing? It’s an oscillating bed…It’s got a natural swaddle and it’s got a sensor in it, so the louder the kid cries, the faster it goes. And it puts the kid back to sleep! It’s unbelievable! Trust me on this.”

Joanna and Chip Gaines

chip joanna gaines fixer upper

Chip and Joanna Gaines.

Roy Rochlin/FilmMagic/Getty Images


The “Fixer Upper” stars and Magnolia founders didn’t have a Snoo for their older five kids, but after experiencing the sleep-filled nights it provided when they welcomed their youngest son Crew, the couple wanted other parents to feel as rested as they had. 

The pair gave away Crew’s Snoo when he grew out of it, gifting it to an Instagram follower who had finally become a parent after 12 years of trying. 

Beyonce and Jay-Z

beyonce and jay z backetball game

Jay-Z and Beyonce Knowles.

James Devaney/Getty


One of the most famous twin mothers in the world uses the Snoo.

According to Dr. Harvey Karp, Bey and Jay purchased several Snoos. In an interview with Who Australia, Karp shared that the couple received two Snoos as gifts when they welcomed twins Rumi and Sir and then purchased six more.

“Then they ended up buying six more for their different houses because they have houses all over the place,” Karp told Who Australia. 

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